When searching for a CBD product that you can trust, That's Natural has come up with these four very important questions to ask. However, there's another integral component that goes into figuring out what type of product may be best for you.
Since there are over 85 cannabinoids found in hemp (or cannabis), and because most people are more aware of CBD (cannabidiol) and THC (tetrahydrocannabinol) - it is important to note that there are additional cannabinoids that are less known, like CBN (cannabinol), CBDa (cannabidiolic acid), CBG (cannabigerol), and many more.
Like most plants, there are several components and compounds that go into the successful digestion and absorption of that plant material. Whole-plant products, that utilize all of the components found in a plant, are often more effective for the consumer, because all of those parts of the plant work together to do something in one's body.
When it comes to CBD - some companies are extracting the CBD, by itself, to create something called a CBD 'isolate'. This takes away all of the other cannabinoids found in the plant. This is where the theory of the "Entourage Effect" comes in. This is the concept that even very minute and trace amounts of the other cannabinoids found in the hemp/cannabis plant - can be extremely beneficial to the absorption or digestion of the CBD. Just like your body would prefer eating a whole orange to taking a Vitamin C isolate - so goes the idea of having the 'entourage' of ALL of the 85+ cannabinoids in your body. Your body may use the CBD more effectively, if your body has all of these compounds to work with.
That's Natural prides itself on offering a whole-plant cannabinoid product - that contains a full spectrum of cannabinoids. Our product comes from hemp, and the superior genetics from Whole Hemp Company - gives our product a CBD profile that is the most potent on the marketplace. When you are searching for a product, be sure and know exactly what you are getting. Transparency, Honesty, Purity… That's Natural!